I’m a fashion entrepreneur, influencer and trend forecaster.
Tracy Nour Scheer graduated from the University of Arizona and got right into the fashion industry. She began her career at the bottom, as a cashier at LA's famous Kitson LA boutique on Robertson Blvd. She quickly moved up to become the Beauty, Cosmetics, Skincare + Home and Gift buyer for their 14 locations and after 2 years, left to learn more about women's fashion. It was at Forever 21 that she become a Merchandiser, Senior Buyer and Product Developer for their Global Women’s Apparel department. Her work has been featured on Vogue.com, WhoWhatWear, Buzzfeed, Refinery29, Jimmy Kimmel, and on the apps of Kylie Jenner & Kim Kardashian West.
In October 2015, Tracy launched her social media agency, Scheer Social, where she works with the brands and influencers you know and love (and the ones you don't... yet) to grow and perfect their social media presence.
In the same year, Tracy started SHE JUST KNOWS™, a lifestyle media company. Through @shejustknows, Tracy shares her curations and inspiration, works as a consultant with brands and influencers, and shares her wealth of knowledge of the fashion industry. With an audience of roughly 50k followers on social media and hundreds of subscribers to her newsletters, her influence is now global.
2019 marked the beginning of SHOP SHE JUST KNOWS, a curated online shop with merchandise ranging from vintage home decor to handmade repurposed designer goods. With a goal to offer items that aren’t on the market, at an affordable price, Tracy’s creativity really shines as she makes and designs many of the articles.
Tracy currently lives in Marina del Rey, California, with her husband, John, and their Min Pin, Rami.