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Hey. I'm Tracy Scheer.

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I’m a fashion professional, influencer and trend forecaster.


Tracy graduated from the University of Arizona and got right into the fashion industry. She began her career as the Beauty, Cosmetics, Skincare + Home and Gift buyer for Kitson LA and after 2 years, left to learn more about women's fashion. It was at Forever 21 that she become a Merchandiser, Senior Buyer and Product Developer for their Global Women’s Apparel department. Her work has been featured on, WhoWhatWear, Buzzfeed, Refinery29, Jimmy Kimmel, and on the apps of Kylie Jenner & Kim Kardashian.

In October 2015, Tracy launched SHE JUST KNOWS™ as a way to share what inspires her and to encourage others to trust their guts when it comes to decision making. With an audience of over 50k followers on social media and hundreds of subscribers to her monthly trend forecast, her influence is now global. 


With a contagious sense of passion and conviction for her strategic and creative decisions, it’s hard to deny that SHE JUST KNOWS.










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