I’m a fashion entrepreneur, influencer and trend forecaster.
Tracy Nour Scheer graduated from the University of Arizona and got right into the fashion industry. She began her career at the bottom, as a cashier at LA's famous Kitson LA boutique on Robertson Blvd. She quickly moved up to become the Beauty, Cosmetics, Skincare + Home and Gift buyer for their 14 locations and after 2 years, left to learn more about women's fashion. It was at Forever 21 that she become a Merchandiser, Senior Buyer and Product Developer for their Global Women’s Apparel department. Her work has been featured on Vogue.com, WhoWhatWear, Buzzfeed, Refinery29, Jimmy Kimmel, and on the apps of Kylie Jenner & Kim Kardashian West.
In October 2015, Tracy launched SHE JUST KNOWS™, a lifestyle media company. Through SJK, Tracy shares her curations and inspiration, works as a consultant with brands and influencers, and shares her wealth of knowledge of the fashion industry. With an audience of over 50k followers on social media and hundreds of subscribers to her monthly trend forecast, her influence is now global.
In 2017, Tracy officially launched her social media agency, Scheer Social, where she works with the brands and influencers you know and love (and the ones you don't... yet) to grow and perfect their social media presence.
Tracy lives in Venice, California, with her husband, John, and their Min Pin, Rami.
With a contagious sense of passion and conviction for her strategic and creative decisions, it’s hard to deny that SHE JUST KNOWS.